Wonderful New World of Fords, A (1960 Ford Spot)
- Publication date
- Public Domain
- Digitizing sponsor
- Ford Motor Company
Television commercials Automobiles Fords Automobiles (Ford) Futurism Space race Observatories Crowds Clothing (Formal) Songs Musicals Comets Surrealism
- 2002-07-16 00:00:00
- Closed captioning
- United States
- Run time
Subject: Extraordinary to think this ran on television.
Subject: Wonderful world of commercials
Also surprising that this was made by Filmways. They produced sitcoms like The Addams Family, Green Acres, Beverly Hillbillies etc.
Subject: Best Commercial Ever!!
Subject: I think it's Adam West narrating
It sure sounds like the breathy exuberance
of TV's Batman.
This is a great ad either way !
If only he had been promoting a Lincoln Futura ...
oh well, at least they are Fords.
Subject: i love this ad
Subject: My 60 ford
Subject: Good for its time
Subject: Pretty good!
Subject: If you were alive in 1960, you'll appreciate it
Did everyone dress this way? Of course not. Not everyone lived like the Cleavers of Mayfield either. This was an age when television in general and advertising in particular presented a standard of living middle Americans wished to attain. The three shiny and new 1960 Fords presented here fit that desire very well.
Since Ford was a regular sponsor of the Wonderful World of Disney in the early 60s, I would not be surprised to discover that this film was used in that capacity. Thus, The Wonderful World of Ford.
Subject: soo cool
Subject: what??? in response to previous reviews
Subject: a lot to be said
Subject: a lot to be said
The wonder new world of (white) Fords are explored here, briefly. Rather peculiar commercial actually with people dressed in finery for now reason hanging outside a planetarium when all of a sudden three white ugly Fords plop down from the sky! The people look in wonder, like they havent seen a car before (and they don't touch them).
In my opinion, these aren't the GREATEST car ads in the world, I've seen better...
Subject: Wonderful World of Ford, Sponsored by The Wonderful World of Disney?
It appears to be made specifically for either a car show presentation or as an insert in the middle of a Ford sponsored program, without many of the irritating short commercials in-between such, as we do now. That was the way many television programs were broadcast then...
I'm going to forward this to an executive friend at Ford Canada, here in Oakville Ontario where I live. With all of the retro-styling going on, perhaps they should re-think their current methods of advertising and try this sort of thing again. We need it. Even for a smile.
This is not a Parody. It is that to what all others after it were judged.
With a sumptuous and gorgeous orchestration (I wonder with curious hindsight if the music was written by the same person who did the inimitable, memorable & melodic title Straussian Waltz for the 60's classic TV series "Flipper"!? It certainly seems so.) Or at least the Opening Credits with Tinkerbell; wand in hand flirting with angelic chorus presiding over Fireworks in [Living Color] - in "The Won-der-ful World of Dis-ney"...Remember?
It reminds me of a delightfully fluffy Doris Day comedy. You can't help but spread a wistful grin, and thoroughly enjoy the sublimely mercurial gloss-over silliness. Again - joyous, naive, sweet and not at all the swansong to "the end of an era" as some posts here indicate.
That dear folks, came three years later in November of 1963.
Subject: Hmm, perhaps it was happier...
Anyhoo, they're selling cars here, not trying to solve the world's problems, so look at it, enjoy the imagery and the step right back to exactly how we looked at things as the decade ended and the 60s began.
Maybe it really was a nicer, happier time. After all, it's certainly a lot more imaginative and interesting way to sell cars than the boring dreck we're barraged with today. (Led Zep selling Cadillacs? Push the button, Frank.)
Subject: Cars with No Place To Go
Subject: Attempt at "happy"
Subject: Are they in heaven?
Man, I wish I could've lived back then, when everybody was happy. And the first thing I'd have done would be to buy one of these new Fords!
Subject: Footage from this in Errol Morris's new "Fog of War"
Subject: Wow, the second coming.
It was fantastic, and an amazing reveal of how motor manufacturers expected us to be able to see their product.
Subject: Status for Sale
Subject: A Wonderful New World of Fords
Ratings: Camp/Humor Value: ***. Weirdness: ****. Historical Interest: ****. Overall Rating: ***. Also available on Ephemeral Films.
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